From Technological Mastery to Ecosystem Creation: Three Decades of Foundation, A New Beginning
12月25日，东方雨虹海外发展集团品牌发布会隆重举行，正式向全球揭幕海外品牌“OYH”。以此为起点，东方雨虹未来将以更统一、更智能、更具情感共鸣的形象，服务遍布全球150多个国家与地区的市场。
On December 25th, the OYH Overseas Development Group held a grand brand launch event, officially introducing its global brand “OYH” to the world. This marks a new chapter where OYH will serve markets across over 150 countries and regions with a more unified, intelligent, and emotionally resonant identity.
Redefining the Symbol: OYH, A Covenant of Trust Beyond a Logo
全新发布的全球统一标识OYH，是一张面向世界的数字名片，更是一份庄严的全球品质契约。它向世界承诺：无论身在何处，OYH所代表的技术源头、质量标准和专业服务始终如一。
The newly unveiled global identifier, OYH, is more than a digital signature for the world—it is a solemn promise of consistent global quality. It represents an unwavering commitment: regardless of location, OYH stands for the same technological origin, the same quality standards, and the same professional service.
这一品牌标识，将成为串联全球近70个生产物流基地、35家本土化机构与上千家合作伙伴的核心纽带，实现东方雨虹品牌价值在全球范围的高度统一与深度认同。
This brand symbol will serve as the central link connecting nearly 70 global production and logistics bases, 35 local operations, and thousands of partners, ensuring highly unified and deeply recognized brand value worldwide.
Adding a Human Touch: YOHO, A Spirited Companion with a Story
全球化的深层意义，在于文化与价值的共鸣。由此，东方雨虹推出首位“栖居守护官”——YOHO——以河狸为原型，凝聚坚韧、智慧与生生不息的创造力。
True globalization lies in the resonance of culture and shared values. To this end, OYH introduces its inaugural “Guardian of Habitats”—YOHO. Inspired by the beaver, YOHO embodies resilience, wisdom, and enduring creativity.
YOHO让品牌的守护使命化为可感、可亲的智慧伙伴。它超越静态符号，成为承载故事、传递温度的情感载体，搭建起一座跨越语言与文化、连接全球用户的信任之桥。
YOHO transforms the brand’s protective mission into a tangible, relatable companion. More than a static symbol, it becomes a vessel for storytelling and warmth, building a bridge of trust that connects with global users across languages and cultures.
Reimagining Connectivity: Digital Platforms, Borderless Service at Your Fingertips
数字化是打破地理疆界的最佳方式。发布会同步启动OYH Global海外官网与OYH Order电商平台，标志着全球服务模式完成数字化跃迁，迈向无界触达、即时响应、深度融合的全新运营时代。
Digitalization is the key to transcending geographical limits. The simultaneous launch of the OYH Global portal and OYH Order e-commerce platform signifies a digital leap in global service, entering a new operational era of boundless reach, instant response, and deep integration.
自此，无论客户位于雅加达、利雅得或圣保罗，皆可瞬间触达产品中心、技术方案与服务体系。这一平台不仅是商务枢纽，更是融合品牌展示、技术对话与全球协作的生态节点，让“全球交易”变得前所未有的高效与简单。
Now, whether clients are in Jakarta, Riyadh, or São Paulo, they can instantly access product information, technical solutions, and service systems. This platform is not just a transactional hub—it is an ecosystem node that blends brand presence, technical dialogue, and global collaboration, making international business more efficient and straightforward than ever.
A Harmony of Shared Success: “Painting the Skies Divine,” An Anthem for Global Friends
在发布会尾声，品牌主题曲《共绘彩虹》隆重揭幕，以音乐这一无国界的艺术形式，首次向全球伙伴与客户传递共同的心声。
The event culminated in the premiere of the brand anthem, “Painting the Skies Divine.” Using the universal language of music, it conveys a shared vision to global partners and clients for the first time.
旋律中流淌的，是对过往征程的致敬，更是对“携手共赢，共筑未来”的诚挚倡议。它让品牌愿景超越商业范畴，升华为一种引发广泛共鸣的文化表达。
Its melody honors the journey traveled and extends a sincere invitation for “collaborative success and future-building together.” It elevates the brand vision beyond commerce into a cultural expression that fosters widespread connection.
四大战略核心，共同构建面向未来的全球化生态系统：OYH定义身份，YOHO诠释精神，数字平台构建链接，主题曲凝聚共识。它们如同为东方雨虹的全球航船装备了精准的罗盘、温暖的灵魂、高效的引擎与共鸣的声呐。
Four Strategic Pillars for a Future-Focused Global Ecosystem: together, these four elements form a forward-looking global ecosystem: OYH defines our identity, YOHO embodies our spirit, digital platforms build our connections, and the anthem unites our purpose. They equip OYH’s global journey with a precise compass, a warm soul, an efficient engine, and a resonating beacon.
这一切变革，始终围绕东方雨虹未曾动摇的初心——“为人类为社会创造持久安全的环境”。全新品牌体系、文化形象、数字平台与人文旋律，皆以更具时代感、更富效能的方式，践行这一永恒使命。
All these transformations remain firmly rooted in OYH’s unwavering core mission: “To create a lasting and safe environment for humanity and society.”The new brand system, cultural icon, digital platforms, and thematic melody all serve to fulfill this enduring purpose in a more contemporary and impactful way.
此刻，东方雨虹的全球故事翻开崭新一页。万里征程，已铺展于前。期待与全球伙伴携手，共同描绘一幅关于安全、耐久与可持续未来的壮丽彩虹。
A new chapter in OYH’s global story begins now.An expansive journey lies ahead. We look forward to partnering with collaborators worldwide to paint a magnificent rainbow—one that represents a future of safety, durability, and sustainability.
文章来源：东方雨虹
责任编辑：毛新寰
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